Liputan6.com, Jakarta An unexpected incident has affected the popular energy drink, Celsius.
Cans supposedly containing Celsius non-alcoholic energy drink were mistakenly filled with High Noon vodka seltzer, triggering a widespread recall.
High Noon initiated the recall after discovering a significant flaw in its supply chain.
This mislabeling has the potential to lead to consumers accidentally consuming alcohol, especially those who avoid alcohol for health, religious, or age reasons.
High Noon and Celsius, along with the FDA, are now working together to ensure this information is widely disseminated and consumers can take appropriate action.
While Celsius was not directly involved in the filling or distribution of this mislabeled product, they are fully committed to supporting High Noon in addressing this issue for consumer safety.
This situation highlights the importance of rigorous verification in beverage manufacturing and distribution processes.
Cause of Celsius Recall and Involvement of Related Parties
This product recall stems from an error made by a co-packaging supplier.
The supplier mistakenly shipped empty Celsius cans to the High Noon production facility instead of the Celsius facility.
As a result, the cans, which were supposed to contain energy drink, were instead filled with High Noon seltzer vodka.
This incorrectly filled product was then packaged as part of a High Noon Beach Variety 12-pack and distributed to the market.
Although High Noon initiated the recall, Celsius is working closely with GALLO, High Noon's parent company, and the Food and Drug Administration (FDA) to ensure consumer awareness and safety regarding the Celsius recall.
This error highlights vulnerabilities in a multi-party supply chain.
It is crucial for every entity in the supply chain to have stringent quality control protocols in place to prevent similar incidents in the future.
Affected Products and How to Identify Them
This recall specifically affects two production lots of High Noon Beach Variety Pack 12-packs.
The mislabeled Celsius cans are “CELSIUS® ASTRO VIBE™ Energy Drink, Sparkling Blue Razz Edition.”
The most easily identifiable feature is the silver lid, not the standard black Celsius can.
Consumers can identify the recalled product by checking the following information on the High Noon Beach Variety Packs (12-pack, 12 fluid ounce cans) packaging:
- UPC: 085000040065
- Lot Code (found on the outside of the 12-pack): L CCC 17JL25 14:00 to L CCC 17JL25 23:59 or L CCC 18JL25 00:00 to L CCC 18JL25 03:00.
For CELSIUS® ASTRO VIBE™ Energy Drink, Sparkling Blue Razz Edition (12 fluid ounce cans) affected by the Celsius recall, please note:
- UPC: 8 89392 00134 1
- Lot Code (found on the bottom of the can): L CCB 02JL25 2:55 to L CCB 02JL25 3:11.
- Distinguishing Features: Silver cap (not the standard black).
Distribution Area and Potential Risks
The recalled products were distributed to several states in the United States.
They were shipped to distributors in Florida, Michigan, New York, Ohio, Oklahoma, South Carolina, Virginia, and Wisconsin.
From there, they were shipped to retailers in Florida, New York, Ohio, South Carolina, Virginia, and Wisconsin between July 21 and July 23, 2025.
The primary risk of this recall is unintentional alcohol consumption.
This is a serious concern, especially for minors who may consume these energy drinks without realizing their alcohol content, or for adults who avoid alcohol for medical reasons or personal beliefs.
To date, there have been no reports of illness or adverse side effects related to this mislabeling, but the potential risk remains.
Authorities and the company are continuing to monitor the situation to ensure there are no serious health impacts.
Consumer safety is the top priority in handling this incident.
Actions Consumers Need to Take
Consumers who encounter products affected by this Celsius recall are strongly advised not to consume the liquid inside.
It is best to discard the product to avoid the risk of unwanted alcohol consumption.
High Noon has issued a warning to consumers to double-check the lot number on their Celsius Astro Vibe Sparkling Blue Razz Energy Drink cans.
For further information or to process a refund, consumers can contact High Noon's consumer relations department.
Direct communication with High Noon will help consumers receive accurate guidance and appropriate resolution regarding the recalled product.
Cooperation between consumers and the company is crucial to ensuring the recall is effective and minimizing potential risks.