Liputan6.com, Jakarta Cracker Barrel, a restaurant known for its classic American comfort food, continues to innovate to delight its customers.
In 2025, they not only introduced a variety of mouth-watering new dishes but also made significant changes to their visual identity.
While maintaining its signature home-cooked essence, Cracker Barrel strives to provide a dining experience that is relevant to current trends.
This is all part of Cracker Barrel's modern makeover, a campaign called "All the More."
In August 2024, they announced a remodel of the store's interior, abandoning its dark, vintage Southern feel and shifting to a brighter, modern farmhouse aesthetic.
Cracker Barrel's Classic Menu
Cracker Barrel offers a wide selection of satisfying dishes, from all-day breakfast to lunch and dinner.
Their menu is extensive, including Chicken & Turkey, Seafood, Beef, Individual Side Dishes, Sandwiches, Salads, Desserts, and Drinks.
Some popular dishes that are customer favorites include Homestyle Chicken, Country Vegetable Plate, and Double Chocolate Fudge Cake.
For breakfast, options like the Old Timer's Breakfast and Sunrise Sampler are always top picks.
Meanwhile, the lunch and dinner menus feature classic side dishes like Hashbrown Casserole, Mashed Potatoes, Fried Apples, Macaroni and Cheese, Green Beans, Pinto Beans, and Fried Okra.
In addition to the regular menu, Cracker Barrel also offers daily specials.
For example, on Mondays, they offer Chicken & Rice, Tuesdays, Country Fried Pork Chops, Wednesdays, Broccoli Cheddar Chicken, and Thursdays, Turkey & Dressing.
Cracker Barrel's Latest Menu Innovations and Updates
In fall 2025, Cracker Barrel introduced several exciting new dishes to its Cracker Barrel menu.
One of the most anticipated is the return of Uncle Herschel's Favorite, a breakfast favorite now available with a premium New York Strip Steak option.
Additionally, there's Butter Pecan French Toast Bake, Hashbrown Casserole Shepherd's Pie, and rich Herb Roasted Chicken.
For dessert, there are Butter Pecan Sticky Buns and a sweet Cinnamon Roll Skillet.
Furthermore, Cracker Barrel also introduced seasonal beverages like the Brown Sugar Latte, which can be served hot or cold, and the refreshing Wild Berry Tea.
Early in 2025, the Cracker Barrel menu will also be expanded with Nashville Hot Chicken Tenders, the Signature Saucy Chicken Sandwich, and Chicken n' Dumplin' Soup.
For beverages, Sparkling Sugar Plum Mimosas and Sugar Plum Tea are available.
Cracker Barrel is also launching an early dinner offer with smaller portions of fan favorites like meatloaf and steak tips, available from 4 p.m. to 6 p.m. weekdays.
Cracker Barrel's Iconic Logo Change and Rebranding Responses
As part of a broader modernization campaign, Cracker Barrel made a significant logo update in August 2025.
This was their fifth logo change, which now features a simpler, oblong, barrel-shaped design featuring only text.
The most notable change was the removal of the “Old Timer” image that had been a brand symbol since 1977, marking the first time in 48 years that the Cracker Barrel logo was text-only.
This logo change was part of the “All the More” campaign, which aimed to bring a “fresh look and feel” to the brand.
“We believe in the goodness of country hospitality, a spirit that has always defined us. Our story hasn’t changed. Our values haven’t changed. With ‘All the More,’ we’re honoring our legacy while bringing fresh energy, thoughtful craftsmanship and heartfelt hospitality to our guests this fall,” said Sarah Moore, CMO of Cracker Barrel, in a press release.
While the logo retained Cracker Barrel’s signature yellow and brown, the chain added an updated color palette to its menu and marketing materials.
New colors like bright red, sky blue, and grass green were inspired by popular menu items, creating a more modern aesthetic.
The rebranding effort also included renovations to restaurant interiors, with some locations receiving fresh white paint on the walls, modern lighting fixtures, and cleaner layouts.
These renovations began in May 2024, creating a more contemporary atmosphere.
The change has drawn mixed reactions from customers and internet users.