Starbucks for Life Merrython 2025: The Viral Bearista Cup and Millions in Prizes Await!

The "Starbucks for Life Merrython" promotion is scheduled to run from December 8, 2025, to January 4, 2026.

The program is open to legal residents of the 50 states of the United States, including the District of Columbia, and Canada, who are at least 18 years of age.

The primary requirement for participation is to be an active member of the Starbucks Rewards loyalty program upon registration.

It's important to note that Starbucks employees, also known as Starbucks Partners, are restricted from participating in this promotion.

They are only eligible to win Instant Win Game prizes in the form of Stars and are not eligible for the main sweepstakes prize.

To participate in the "Starbucks for Life Merrython," Starbucks Rewards members can visit the promotion's official website, starbucksforlife.com in the US or starbucksforlife.ca in Canada.

After logging in with their Starbucks Rewards account, players will begin a unique interactive experience.

This year's game involves avatars running virtually through four festive cities: Seattle, Milan, Tokyo, and New York.

Players are challenged to collect items and red cups while avoiding various obstacles to earn points and play opportunities.

Each week, players will receive one free Prize Play and one sweepstakes entry.

To increase their chances, players can earn up to two additional Prize Plays per day by making qualifying purchases at participating Starbucks stores, using a payment method linked to their Starbucks Rewards account, or scanning the Starbucks app before checkout.

An alternative, no-purchase method is available by completing a short online form. Additionally, completing weekly challenges, such as sending a $10 e-gift card or trying a new protein drink, can also unlock additional Prize Plays.

Starbucks has prepared nearly 10 million prizes to be given away in this "Starbucks for Life Merrython" promotion.

The most coveted grand prize is "Starbucks for Life," where the winner will receive a daily credit toward one free food or beverage item for 30 years at participating Starbucks stores in the US, with an estimated value of over $70,000.

There's also a "Starbucks for a Year" prize, which awards a daily credit toward one free food or beverage item for 365 days.

Participants in the US also have a $500 Starbucks Gift Card available, while in Canada, prizes include 100,000 Aeroplan points and a $10,000 cash travel package.

Instant prizes are equally attractive, including 17,000 of the viral Starbucks Bearista Cold Cups, free drinks, food, Bonus Stars, and Starbucks Gift Cards.

Other items such as pop pops, scarves, socks, tumblers, mugs, playing cards, and sticker packs are also available as instant prizes.

Instant prize winners will see their results immediately on the website after completing the game.

Further notification will be sent via the contact information listed on their Starbucks Rewards account, ensuring each winner receives clear information.

Physical prizes, such as the Glass Starbucks Bearista Cold Cup, will be shipped after the game period ends on January 4, 2026.

Meanwhile, daily credits for "Starbucks for Life" winners will be credited to their accounts around February 6, 2026, ready to be enjoyed.

Starbucks emphasizes that no purchase is necessary to enter this promotion, and each person is only eligible for one grand prize.

For complete official rules, including odds of winning and a list of prizes, participants can visit starbucksforlife.com or starbucksforlife.ca.