Liputan6.com, Jakarta - The Netflix animated film, "KPop Demon Hunters," released globally on June 20, 2025, has captured the public's attention and become Netflix's most-watched original animated film.
The announcement was made on January 27, 2026, at the Spielwarenmesse International Toy Fair in Nuremberg, Germany, marking the franchise's major expansion into the toy world.
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Mattel's new product line spans a wide range of categories, from dolls and action figures to games, and will be available for pre-order and launch throughout 2026.
Main characters like Rumi, Mira, and Zoey, known as the group HUNTR/X, are now available as American Girl dolls and action figures.
Mattel's KPop Demon Hunters Collection
Mattel officially introduced the 'KPop Demon Hunters' doll and toy line on January 27, 2026, at the Spielwarenmesse International Toy Fair.
This announcement is exciting news for fans of the film, who can now collect a variety of related products.
Most products will launch and ship throughout 2026, with some items already available for pre-order.
One of the main highlights is the 18-inch American Girl dolls featuring the characters Rumi, Mira, and Zoey.
Each doll is designed with authentic details, premium clothing, accessories, and style that reflect the iconic fashion, music, and attitude of the 'KPop Demon Hunters' film.
The dolls also come with the girls' iconic weapons and Norigae tassel charms, and are priced at $165 each.
Core Fashion Dolls, Singing Fashion Dolls, and Others
In addition to American Girl, Mattel also offers a variety of other products, including Core Fashion Dolls ($26.99) for Rumi, Mira, Zoey, and Jinu, and 'Golden' Singing Fashion Dolls ($32.39) for Rumi, Zoey, and Mira.
There's also a Deluxe Fashion Doll – Battle Rumi for $53.99, a 'For the Fans' Pack ($12.95), and a 'Hello Friend' Mini Reveal Keychain ($6.47).
For action figures, there are the HUNTR/X and Saja Boys 6-inch Action Figures for $21.59, and the HUNTR/X and Saja Boys Little People Sets for $19.99 each.
Fans can also find Polly Pocket Tiny Capsules ($5.39) and a 'KPop Demon Hunters' edition of UNO ($6.49).
The American Girl 'KPop Demon Hunters' dolls will be available for pre-order starting January 27, 2026, with an estimated delivery date of November 2026.
Meanwhile, the entire Mattel toy line will launch in summer 2026.
'KPop Demon Hunters' Huge Success on Netflix
'KPop Demon Hunters' follows the adventures of three K-pop stars, Rumi, Mira, and Zoey, who are secretly demon hunters.
They form a group called HUNTR/X and use these secret identities to protect fans from supernatural threats.
The film has garnered global attention since its release in mid-2025.In the storyline, HUNTR/X must face their greatest challenge yet: a demon boy band disguised as humans.
This conflict creates an exciting and suspenseful narrative, combining elements of K-pop music with fantasy action.
'KPop Demon Hunters' features a voice cast from Asian and Hollywood cinema, including Arden Cho, Ahn Hyo-seop, May Hong, Ji-young Yoo, Yunjin Kim, Joel Kim Booster, Liza Koshy, as well as Daniel Dae Kim, Ken Jeong, and Byung Hun Lee.
Rumi, the leader of HUNTR/X, is portrayed as a confident and charismatic character with a secret half-demon identity.
Together with Mira and Zoey, they have become new icons in the animation genre, combining modern pop culture with fantasy mythology.
The film's popularity demonstrates the story's unique and relevant appeal to a global audience.