Liputan6.com, Jakarta - Acclaimed actress Dakota Johnson is breaking new ground in the fashion world by becoming the face of Calvin Klein's Spring 2026 campaign.
The campaign launched on March 9, 2026, marking Johnson's debut for the iconic brand, bringing back the "less is more" philosophy that has been a hallmark of Calvin Klein for years.
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The campaign is designed to showcase confidence and natural sensuality, away from the glare of Hollywood cameras.
Directed and photographed by Gordon von Steiner, the campaign's visuals and video invite viewers to a glimpse into Dakota Johnson's casual day at home.
Dakota Johnson Calvin Klein's 'Less is More'
Calvin Klein's Spring 2026 campaign officially introduces Dakota Johnson as its newest brand ambassador.
The campaign's aesthetic is firmly rooted in the principle of "less is more," a philosophy that emphasizes simplicity and timeless elegance.
The campaign's visuals deftly navigate between subtle sensuality and lighthearted humor, creating a compelling narrative.
Shot at a home in Topanga, California, Dakota Johnson is depicted in relaxed and private moments, away from the hustle and bustle of public life.
This campaign sells not just clothes, but also a lifestyle that values comfort, freedom, and authentic self-expression.
The Return of Iconic '90s Style in Denim
The latest denim collection carefully draws inspiration from the Calvin Klein archives, revisiting classic silhouettes that once defined style.
This pays homage to the brand's heritage while remaining relevant to contemporary fashion trends.
Some of the denim pieces that stand out in the campaign and clearly channel '90s nostalgia include the Archive High Rise Slim Jean.
These pants feature a signature high-rise waist and straight leg, creating a sleek yet comfortable silhouette.
Paired with the Relaxed Trucker, a relaxed denim jacket, the look exudes an authentic, vintage feel that Dakota Johnson finds effortless.
The Baggy Jean is also a highlight, offering a looser, more relaxed silhouette that exudes understated confidence.
Underwear Innovations for Maximum Comfort
In addition to the denim collection, the Calvin Klein Spring 2026 campaign also highlights a series of underwear innovations designed with a focus on comfort and freedom of movement.
Dakota Johnson is seen wearing these products comfortably.
Featured underwear products include Ultralight and Icon Cotton Modal underwear.
Furthermore, the Perfectly Fit Ultralight Bra is also introduced with innovative spacer cup technology.
This technology allows the bra to provide a nearly weightless feel, while still maintaining perfect lift and shape.
Dakota Johnson's Take on the Campaign
Dakota Johnson is not only the face of the campaign, but also voices her deep insights into the essence of the collection, stated that Calvin Klein jeans and underwear have a "timeless quality that makes everything feel right when you wear them."
“I’m at a place in my womanhood where I feel quite calm and centred,” Johnson said.
“I spend a lot of time at home, I feel very comfortable in my body. Doing the denim and underwear campaign in the tone of very laid-back sensuality felt like it’s just a sort of truth of where I’m at right now.”
For her, channeling this energy and combining it with Calvin Klein iconography feels "unique and classic."
She added a powerful insight: "Sometimes, a woman just being is the sexiest thing."