Liputan6.com, Jakarta - Dua Lipa recently becomes a spotlight after filing a major lawsuit against electronics giant Samsung on Friday, May 8, 2026, in the United States District Court for the Central District of California.
The "New Rules" singer is seeking a staggering $15 million in damages, for alleged copyright infringement.
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The lawsuit centers on the alleged unauthorized use of Dua Lipa's image on Samsung television packaging.
The photo in question depicts the star backstage at the Austin City Limits music festival in 2024.
Dua Lipa's representatives assert that this commercial use of her image was without her permission and proper compensation.
Chronology of Dua Lipa's Lawsuit and Claims
Dua Lipa's lawsuit alleges that Samsung allegedly began using her image on TV packaging in 2025.
This use happened without her official consent or financial compensation, which sparked Dua Lipa's serious legal action.
Dua Lipa first learned of the use of her image around June 2025 and immediately asked the company to stop the practice.
However, according to the lawsuit, Samsung denied this request.
Dua Lipa's representatives accused Samsung of being "dismissive and callous" in addressing her concerns.
As a result of this denial, televisions with packaging featuring Dua Lipa's image are still widely available in the United States to this day.
The lawsuit explicitly alleges that Dua Lipa's image was used in a mass marketing campaign for consumer products without her knowledge.
She had no say, control, or input in the use of her image.
Dua Lipa's legal team asserts that their client is in no way affiliated with Samsung and never granted permission for the use of her image.
Copyright and Publicity
Dua Lipa's lawsuit centers on a claim of copyright infringement over the photo used by Samsung.
The singer claims she owns full copyright to the image of herself backstage at Austin City Limits 2024, which has been officially registered with the United States Copyright Office.
This forms the primary basis of her lawsuit against Samsung.
In addition to copyright infringement, the lawsuit also alleges violation of California's right of publicity.
The right of publicity protects individuals from unauthorized use of their name, likeness, or identity for commercial purposes.
Samsung is also accused of violating the federal Lanham Act and asserting trademark claims, demonstrating the complexity of this lawsuit.
Dua Lipa's legal team emphasized that the singer has always been very protective of her public image and selective in choosing promotional partnerships.
Samsung's unauthorized use of her image is considered damaging to this reputation.
The use of celebrity imagery without consent can mislead consumers into thinking it's an official endorsement from the star.
Impact and Consumer Reaction
Dua Lipa's lawsuit also includes concrete evidence regarding the impact of the use of her image on consumers.
This is highly misleading to consumers who might believe there is an official affiliation between Dua Lipa and the brand.
This situation is detrimental to Dua Lipa, as she is not being compensated for her appeal.
To date, a spokesperson for Samsung Electronics has declined to comment on the case, stating that the company cannot comment on ongoing litigation.