Who is This Indonesian 'Aura Farming' Boat Boy?

Liputan6.com, Jakarta Rayyan Arkan Dikha, an 11-year-old from Riau, Indonesia, has become a global internet sensation for his charismatic dance moves performed on the bow of a traditional racing boat during the annual Pacu Jalur festival.

Dressed in traditional black attire, sunglasses, and exuding confidence, his energetic and composed presence while the boat speeds down the river has charmed millions around the world.

The term "aura farming" exploded on social media after Rayyan’s video went viral in late June 2025.

The phrase means projecting an extraordinary level of confidence, style, and “coolness” — a concept that originated with anime characters and celebrities, but has found a living embodiment in Rayyan’s performances.

Rayyan's dance began as a spontaneous act to motivate his team as the ceremonial Togak Luan at the Pacu Jalur race, a role meant to uplift and inspire the rowers.

His calm, consistent moves — often compared to ritual or meditative gestures — resonated with audiences and were soon dubbed as "aura farming".

The video is often paired with the track "Young Black and Rich" by US rapper Melly Mike, further boosting its popularity at home and abroad.

Rayyan's dance has been recreated globally by athletes, influencers, and celebrities, including NFL star Travis Kelce, Formula One driver Alex Albon, and footballers from teams like Paris Saint-Germain and AC Milan.

Inspired hashtags such as #AuraFarming and #BoatRaceKid, trending across TikTok, Instagram, and other major platforms.

Led to Rayyan being named the Tourism Ambassador for Riau Province and receiving a government scholarship, cementing his role as a cultural icon.