Airtel Partners with Perplexity to Offer Millions of Customers Free Perplexity Pro Access

Liputan6.com, Jakarta Indian telecommunications giant Airtel has announced a strategic partnership with Perplexity, a leading artificial intelligence (AI)-powered search platform. 

This collaboration allows all of Airtel's approximately 360 million customers to enjoy a complimentary Perplexity Pro subscription. 

This offer is part of Airtel's efforts to strengthen its position in the competitive market and provide added value to its extensive customer base.The Perplexity Pro subscription, which is usually priced at ₹17,000 per year, is now available free for one full year. 

This offer is valid for all Airtel customer segments, including mobile, Wi-Fi, and DTH (Direct-to-Home) users. 

Customers who wish to take advantage of this opportunity can easily claim it through the official Airtel Thanks app.

This partnership marks Perplexity's first collaboration with a telecom operator in India, a move that distinguishes Airtel as the first network service provider in the country to deliver premium AI tools at scale. 

Thus, Airtel not only offers connectivity, but also access to cutting-edge AI technology that can enhance the productivity and digital experience of its users.

Perplexity Pro is the premium version of the Perplexity AI search platform, offering a suite of powerful tools for advanced search, in-depth research, creative exploration, and increased productivity. 

Its features are far superior to those of the free version of Perplexity, making it a valuable asset for anyone who needs accurate information and complex analysis quickly.

One of Perplexity Pro's key advantages is its access to a wide range of advanced language models (Large Language Models/LLMs). 

Users can harness the power of models like GPT-4.1, Claude 4.0 Sonnet, and Gemini 2.5 Pro to obtain more accurate answers, comprehensive summaries, and in-depth analysis. 

This capability is invaluable in a variety of scenarios, from professional work to personal research needs.Furthermore, Perplexity Pro also comes with other innovative features. 

Users can upload and analyze files, allowing the platform to process information from the provided documents or data. 

Image creation features are also available, opening up opportunities for creative exploration. 

All these capabilities, coupled with access to Perplexity Labs, make Perplexity Pro a multi-functional AI solution ready to support the various digital needs of Airtel customers.

This partnership with Perplexity is a strategic move by Airtel to attract new customers and reduce customer churn rates amidst the highly competitive Indian telecommunications market. 

By offering added value in the form of free access to premium AI technology, Airtel hopes to differentiate itself from key competitors like Jio and maintain customer loyalty.

This initiative is not only about attracting new users, but also about enhancing the experience of existing customers. 

By providing advanced AI tools relevant to modern needs, Airtel seeks to strengthen its service ecosystem and ensure that its customers get the most out of their subscriptions. 

This is a proactive approach to staying relevant in the ever-evolving digital era.

As the first Indian network operator to introduce premium AI tools at scale, Airtel has set a new industry standard. 

This move demonstrates the company's commitment to innovation and its ability to adapt to the latest technological trends. 

This partnership also paves the way for similar collaborations in the future, which could bring more AI-based services to the telecommunications market.

Thus, this free Perplexity Pro offer is not just a promotional offer, but rather a long-term investment by Airtel to enhance its competitiveness and provide a richer digital experience to its millions of customers across India. 

This is an example of how telecom companies can innovate beyond core services to meet increasingly complex consumer needs.