McDonaldland Meal 2025: Get Nostalgic with the New Adult Happy Meal!

Liputan6.com, Jakarta McDonald's is once again pampering its loyal fans with a new, nostalgic menu offering in 2025.

The fast-food giant is set to launch a limited-edition "McDonaldland Meal" specially designed to evoke memories of the 70s, 80s, and 90s.

The launch is scheduled for Tuesday, August 12, 2025, marking the long-awaited return of iconic McDonaldland characters.

This initiative extends beyond the McDonaldland Meal, with a series of continuously innovative "Adult Happy Meals" available.

This concept aims to appeal to the adult market segment seeking a unique dining experience, complete with a unique collection of limited-edition toys.

“Over the past few years we’ve seen how fans flock to our characters, everyone from Grimace to the Hamburglar. But many, especially the new generation, don’t know that’s just the tip of the iceberg. There’s an entire magical world of McDonaldland filled with characters, places and lore,” said Jennifer “JJ” Healan, McDonald's VP, U.S. Marketing, Brand, Content & Culture.

“And so, for the first time in decades we are taking fans on a trip to McDonaldland with an immersive experience that taps into the past to create the future. It’s a chance for us to give fans a new, modern way to experience this magical world.” 

the reunion I’ve been waiting for...take a trip to get the mcdonaldland meal 8.12 pic.twitter.com/sNtSd2j54S

— McDonald's (@McDonalds) August 5, 2025

The McDonaldland Meal, which will launch on August 12, 2025, offers a combination of classic menu items with an exciting new twist.

Consumers can choose between a Quarter Pounder with Cheese or a 10-piece Chicken McNuggets as their main course.

Both options are complemented by the crowd-favorite crispy fries.

The main attraction of this package is the Mt. McDonaldland Shake, a new drink with a unique visual design.

The shake features bright blue "lava" and expanding pink "clouds," creating a stunning display.

McDonald's is deliberately keeping the flavor of this shake a secret, inviting consumers to try it for themselves and uncover the mystery behind it.

Each McDonaldland Meal will also come with an exclusive collectible can.

There are six different designs featuring classic characters like Ronald McDonald, Grimace, Birdie, the Hamburglar, Mayor McCheese, and the Fry Friends.

These collectible cans not only serve as containers but also contain postcards, stickers, and various other unique items that add to their collectible value.

The launch is part of McDonald's effort to capitalize on nostalgia and bring back the McDonaldland character, which has been missing from marketing since the early 2000s.

To celebrate the launch, McDonald's is collaborating with fashion brand Pacsun, which will release McDonaldland-themed apparel, and Away, which will offer free luggage tags and bag charms.

The Adult Happy Meal concept continues to be a focus for McDonald's in 2025, specifically designed to evoke nostalgia among adults.

Unlike the children's Happy Meal, this adult version offers a main course like a Big Mac or 10-piece McNuggets, medium fries, a drink, and one limited-edition collectible toy.

Prices for the basic edition start at $12.99, with a deluxe option priced at $14.99 that includes two toys.

McDonald's collaborates with various designers, artists, and pop culture brands to create a rotating series of collectible toys each quarter.

In the first quarter of 2025, some of the more interesting collectible items included a metal cocktail shaker keychain, a mini tabletop puzzle, a set of reusable silicone straws, and even a retro-style die-cast Matchbox car.

This diverse collection is a major draw for collectors.In August 2025, it was indicated that the McDonaldland Meal itself would serve as an Adult Happy Meal, given the inclusion of a collectible McDonaldland character can.

Characters such as Grimace, Hamburglar, Birdie, and Cactus Buddy are expected to be part of the upcoming Adult Happy Meal toy collection.

This demonstrates McDonald's continued innovation in providing relevant experiences for various consumer segments.

McDonald's has also had success with other Adult Happy Meal collaborations, such as the "Minecraft Movie Meal" in March/April 2025, which offered Minecraft-themed McDonald's character toys and limited-edition sauces.

There was also the "Friends Box Meal" in Spain and the "Kerwin Frost Box" in late 2023, underscoring McDonald's commitment to providing unique and engaging collectible experiences for adult customers.

In addition to focusing on nostalgia, McDonald's also underwent a significant overhaul of its overall menu in 2025, introducing a wider selection to meet consumer preferences.

Some notable new additions include the Chicken Katsu Wrap, available with a choice of grilled or crispy chicken, topped with katsu curry sauce and fresh vegetables.

Another new addition is the BBQ Ranch Stack, a burger with two beef patties, Emmental cheese, bacon, and a rich, sweet BBQ sauce.

For dessert lovers, McDonald's also introduced the Milky Way McFlurry, replacing the previous Galaxy Caramel variant.

The McCrispy BBQ Smokehouse is also back for a limited time, offering crispy chicken breast with smoky BBQ sauce.

Are you ready for the nostalgic event and new menus?