Thick of It Lyrics: Why the KSI Song Get Mocked At?

I'm in the thick of it, everybody knows

They know me where it snows, I skied in and they froze

I don't know no nothin' 'bout no ice, I'm just cold

Forty somethin' milli' subs or so, I've been toldI'm in my prime but this ain't even final form

They knocked me down, but still, my feet, they found the floor

I went from living rooms straight up to sold-out tours

Life's a fight, but trust, I'm ready for the war

Whoa-oh-oh

This is how the story goes

Whoa-oh-oh

I guess this is how the story goes

I'm in the thick of it, everybody knows

They know me where it snows, I skied in and they froze

I don't know no nothin' 'bout no ice, I'm just coldForty somethin' milli' subs or so, I've been told

From the screen to the ring, to the pen, to the king

Where's my crown? That's my bling

Always drama when I ring

See, I believe that if I see it in my heart

Smash through the ceiling 'cause I'm reachin' for the stars

Whoa-oh-ohThis is how the story goes

Whoa-oh-ohI guess this is how the story goesI'm in the thick of it, everybody knows

They know me where it snows, I skied in and they froze (woo)I don't know no nothin' 'bout no ice, I'm just cold

Forty somethin' milli' subs or so, I've been told

Highway to heaven, I'm just cruising by my lone

They cast me out, left me for dead, their people are cold

My faith in God, mind in the sun, I'm by the soul (yeah)

My life is hard, I took the wheel, I cracked the code (yeah-yeah)

Ain't nobody gon' save you, man, this life will break you (whoa-oh-oh)

In the thick of it, this is how the story goes

I'm in the thick of it, everybody knows

They know me where it snows, I skied in and they frozeI don't know no nothin' 'bout no ice, I'm just coldForty somethin' milli' subs or so, I've been told

I'm in the thick of it, everybody knows (everybody knows)

They know me where it snows, I skied in and they froze (yeah)

I don't know no nothin' 'bout no ice, I'm just coldForty somethin' milli' subs or so, I've been told (ooh-ooh)

Whoa-oh-oh (nah-nah-nah-nah, ayy, ayy)

This is how the story goes (nah, nah)

Whoa-oh-ohI guess this is how the story goes

1. Perceived Cringiness & Default Sound: Critics slammed the lyrics and beat as generic, lacking originality or creativity. Many likened the sound to default, uninspired background music—something out of a video game or a Minecraft credits track.
2. Virality Fueled by Memes & Dislike Culture: Within days of release, the track’s music video garnered millions of views—but for all the wrong reasons. It earned more dislikes than the much-mocked Minecraft live-action trailer. TikTokers turned the song into parody, blending lyrical absurdity with KSI’s business ventures (like Prime and Lunchly) for satire.
3. KSI actively reacted to the criticism: On X, he called the hate “not funny”, and in interviews—like with Capital—he admitted seeing the backlash “got to me” emotionally, saying he poured “mind, body and soul” into the song.
4. Celebrity Mockery: Drake, among others, has joined in on the mockery, as seen in an Adin Ross stream.

5. On Reddit, reactions spanned the spectrum:

   “The fact that ‘Thick of It’ is even being compared to a goofy video game song … just makes the song seem worse overall.”Reddit “Only the lyrics suck ass… ‘From the screen, to the ring, to the pen, to the king’ WHAT THE F--- DOES THAT MEAN BRO, YOU ARE NOT AN AUTHOR”Reddit Some pushed back: “The memes … are ruining this song for people. … Low was also starting to get the forced hate.”Reddit A more positive take: “Thick of it slaps hard. … the beat is unironically good.”Reddit