YouTube Premium Lite Officially Launches in India: A More Affordable Ad-Free Solution

Liputan6.com, Jakarta Google officially launched YouTube Premium Lite in India on September 29, 2025, marking a significant step in its subscription service strategy.

This launch aims to provide a more affordable option for users who want to enjoy YouTube content without ad interruptions.

With its competitive price, YouTube Premium Lite is expected to attract a wider market share in the country.

This initiative comes in response to diverse user needs, with many viewers seeking a more seamless viewing experience without having to pay for all Premium features.

Full availability of the service is expected to be widespread across India in the coming weeks, providing an opportunity for millions of users to enhance their experience on the world's largest video platform.

"Today we'll begin expanding our Premium Lite pilot to users in India. Premium Lite gives viewers a new, more affordable way to enjoy most videos on YouTube ad-free for Rs 89 per month," Google said in a blog post published on Monday, September 29.

"This expansion comes as YouTube Music and Premium reaches over 125 million subscribers, including trials globally."

#YouTube introduces its Premium Lite subscription in India, providing viewers with an affordable way to enjoy videos without ads. Read : https://t.co/RVyeA4Jr9c pic.twitter.com/w3QCriTKYL

— NDTV Profit (@NDTVProfitIndia) September 29, 2025

YouTube Premium Lite is available in India at a very attractive price of ₹89 per month, which is significantly more affordable than the standard YouTube Premium plan, which is priced at ₹149 per month.

The key feature of the Premium Lite subscription is an ad-free viewing experience for most videos available on the platform.

This covers a wide range of content categories, from gaming to fashion and beauty to news, allowing users to enjoy their favorite videos without interruption.

Furthermore, this new membership is designed to work seamlessly across devices.

Users can enjoy this ad-free experience on their smartphones, laptops, and even smart TVs.

While YouTube Premium Lite offers a significantly ad-free experience, it's important to understand how it differs from the full YouTube Premium plan.

One major limitation is that ads may still appear on music content and YouTube Shorts.

Additionally, certain ads may still appear when users search or browse.

Another crucial difference is that Premium Lite does not include access to YouTube Music Premium.

This means users will not get benefits like ad-free music playback, music downloads, or background playback for music content.

These features remain exclusive to full YouTube Premium subscribers.

Furthermore, Premium Lite also does not support video downloads for offline playback.

Similarly, the background play feature, which allows videos to continue playing when the app is closed or the screen is locked, is not available in this plan.

The introduction of YouTube Premium Lite in India underscores YouTube's commitment to offering more flexible subscription options.

The goal is to cater to diverse audience preferences, allowing users to enjoy their favorite content with fewer interruptions, even if they don't need all the premium features.

India now joins the growing list of countries where the Premium Lite plan is available.

"The introduction of YouTube Premium Lite in India underscores YouTube's commitment to offering flexible options that cater to diverse viewer preferences, allowing users to enjoy their favorite content from a vast array of creators and genres with fewer interruptions," the post by Google said.

Previously, the service was launched in various countries such as the United States, the United Kingdom, most of Europe, Japan, and the Philippines.

Overall, YouTube Premium Lite offers a bridge between the free YouTube experience with ads and the more expensive full Premium plan.

It provides a solid option for those whose primary priority is removing ads from most videos without the need for additional features like YouTube Music, downloads, or background playback.