LEGO Smart Play: A New Era of Screen-Free Interactive Toys, Launching at CES 2026

Liputan6.com, Jakarta - The world of children's toys is set to usher in a new era of interactivity with the arrival of LEGO Smart Play, a revolutionary platform unveiled at the Consumer Electronics Show (CES) 2026 in Las Vegas.

This innovation marks one of the most significant evolutions in the LEGO System-in-Play since the introduction of the LEGO Minifigure in 1978.

LEGO Smart Play is designed to bring LEGO creations to life intuitively and imaginatively without the need for screens, apps, or artificial intelligence (AI).

The system uses advanced, invisibly integrated technology to make LEGO buildings respond in real-time to play with appropriate sounds, lights, and behaviors.

This new interactive platform brings together three key elements: Smart Bricks, Smart Minifigures, and Smart Tags, all of which work together to create an immersive and responsive play experience.

The LEGO Group states that the system encompasses more than 20 globally patented technologies, demonstrating the incredible level of innovation behind it.

LEGO has announced the Smart BrickA 2x4 brick that can create sounds, light up & detect what characters and builds it is being used in pic.twitter.com/OgpGuuyZIS

— DiscussingFilm (@DiscussingFilm) January 5, 2026

LEGO Smart Play was officially unveiled at the Consumer Electronics Show (CES) 2026 in Las Vegas on January 5, 2026.

Excitement for this innovation is high, with pre-orders for the first sets opening on January 9, 2026.

The official global launch for LEGO Smart Play sets is scheduled for March 1, 2026, marking widespread availability to fans worldwide.

For its debut, LEGO Smart Play will introduce three specially designed LEGO Star Wars sets to deliver a more immersive play experience.

The initial sets include: 75421 SMART Play: Darth Vader's TIE Fighter (473 pieces, US$69.99), 75423 SMART Play: Luke's Red Five X-wing (584 pieces, US$99.99), and 75427 SMART Play: Throne Room Duel & A-wing (962 pieces, US$159.99).

Each set will come with one LEGO Smart Brick with charger, at least one LEGO Smart Minifigure, and one LEGO Smart Tag.

Unlockable interactive features include the hum of a Lightsaber, the roar of an A-wing engine, and even the music of 'The Imperial March' as ​​Emperor Palpatine sits on his throne.

LEGO Smart Play was made for a more immersive play experience while maintaining the essence of physical play.

With a focus on screen-free interaction, this platform allows children to experience their LEGO creations come to life through dynamic audio and visual responses.

This is a major leap forward in the way children interact with their physical toys, moving them away from reliance on digital devices.

This innovation is powered by technology designed to work seamlessly in the background, ensuring a natural and seamless play experience.

LEGO Smart Play's ability to make buildings respond to movement, distance, and orientation in real time opens up new dimensions of exploration and imaginative storytelling.

The development of this system is the result of work from the LEGO Group's Creative Play Lab, which collaborated with technology experts to create over twenty global patents.

The LEGO Smart Play system consists of three core elements that complement each other to create an interactive and responsive play ecosystem.

Each component has a unique role in bringing LEGO creations to life and responding to player actions.

• LEGO Smart Brick: The heart of the system, the Smart Brick is the same size as a standard 2x4 LEGO brick, making it compatible with existing LEGO elements. Inside, it houses a custom ASIC chip smaller than a standard LEGO stud, equipped with a variety of sensors such as an accelerometer, light sensor, sound sensor, LED lights, and an internal mini speaker with an onboard synthesizer. The brick is capable of interpreting movement, distance, orientation, and magnetic fields in real time, allowing the bricks to generate audio effects in real time and communicate wirelessly with each other. It charges wirelessly.
• LEGO Smart Tags: Resembling a 2x2 tile without studs, Smart Tags carry a unique digital ID that the Smart Brick can read via near-field magnetic communication. This allows the brick to understand context and trigger more specific reactions, adding a layer of intelligence to interactions.
• LEGO Smart Minifigures: Look identical to standard minifigures, but include an internal chip with a unique digital ID. This chip allows the minifigure to trigger character-specific responses during play, with sounds played through the speaker in the Smart Brick, rather than the minifigure itself.