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Taco Bell and Hollister Collaborate: Presenting a Nostalgic Y2K Style Collection

Taco Bell and Hollister collaborated on a limited-edition Y2K fashion collection, combining the iconic styles of both brands.

Liputan6.com, Jakarta The worlds of fashion and culinary have once again collaborated in a captivating move.

Taco Bell and Hollister have officially announced the launch of a limited-edition clothing collection inspired by Y2K, or early 2000s, style.

The collection combines Hollister's signature soft fleece style with bright colors, unique graphics, and Taco Bell's iconic sauce packet theme.

The time capsule collection “blends Hollister’s signature Feel Good Fleece with Taco Bell’s bold, retro visual world,” Taco Bell said in a news release.

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Y2K Nostalgia in a Collaborative Collection

This collaboration between Taco Bell and Hollister specifically focuses on the theme of Y2K nostalgia, blending early 2000s style with relevant, contemporary touches.

Carey Collins Krug, Chief Marketing Officer at Abercrombie & Fitch Co., stated that this collaboration was a "natural fit" as both brands have been key players in defining youth culture for years.

Luis Restrepo, Chief Marketing Officer at Taco Bell, added that this collaboration is a bold way to bring the brand to life beyond the menu.

The designs in this collection feature vintage graphics, bright color palettes, and styles that reflect the Y2K era.

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Attractive Collection Details and Prices

This Taco Bell Hollister collaboration collection consists of 11 clothing and accessory items designed to suit a variety of tastes.

The collection is available in sizes XS to XL, ensuring there's something for everyone.

Some of the exciting items included in this collection include:

  • A graphic t-shirt featuring a bright and bold Taco Bell menu motif.
  • A comfortable fleece hoodie and sweatpants featuring a retro-inspired logo.
  • Loose-fitting denim pants featuring Taco Bell's iconic signature sauce.
  • Comfortable and stylish embroidered socks.
  • A hot sauce packet keychain makes a unique accessory.

Items in this collection range in price from $14.95 to $79.95.

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Early Access and Availability

Taco Bell Rewards members will receive early access on Tuesday, November 25, 2025, before the official launch.

They will also have a special chance to win one of 500 limited-edition sauce packet sweatshirts.

This opportunity will be available during an in-app drop from 2:00 PM to 3:00 PM PST, adding to the exclusivity for loyal members.

The Taco Bell Hollister collection will officially launch in Hollister stores and online on Monday, December 1, 2025.

This launch date coincides with Cyber ​​Monday, a strategic opportunity to capture the attention of consumers looking for special deals.