Kai Cenat Clarifies Rumors of Quitting Streaming, 'Vivet' Clothing Line Officially Launches

Liputan6.com, Jakarta - The future of one of the biggest streamers, Kai Cenat, has becomes a topic among fans.

After taking a break from streaming following the 'Mafiathon 3' event in September 2025, rumors of his retirement intensified due to his new YouTube video titled 'I Quit,' released on January 13, 2026.

However, in the video, Kai Cenat provided a clarification by saying that the 'quit' he meant wasn't a complete end to his streaming career, but rather a declaration to 'stop overthinking' and 'stop limiting myself in achieving my goals.'

This announcement also coincided with the launch of his new clothing line, Vivet, marking a new chapter in his creative journey.

Kai Cenat took this step in response to mental health struggles, self-doubt, and the need to take a step back from his demanding streaming schedule.

He felt he was 'losing touch with reality' due to the constant demands of content.

Through Vivet and his secret YouTube channel 'Kai's Mind', he now focuses on personal growth and exploring new interests outside the world of digital content.

Rumors about Kai Cenat quitting streaming stemmed from his break after 'Mafiathon 3' ended in September 2025.

Speculation intensified when his friend, streamer YourRAGE, stated that Kai Cenat was "done" with streaming and would be transitioning to film.

This speculation get heated after the release of the "I Quit" YouTube video on January 13, 2026.

In the 23-minute video, Kai Cenat explained that he wasn't actually quitting streaming.

Instead, he stated he wanted to "stop overthinking" and "stop limiting myself in achieving my goals."

“I Quit… thinking in my head of the goals I want to achieve and not pursuing them because I’m known for one thing and super scared of stepping out that box to try new things."

This decision was driven by his struggles with mental health, self-doubt, and a need to step away from his intense streaming schedule, which left him feeling "out of touch with reality."

To document his personal growth, Kai Cenat also revealed the existence of a secret YouTube channel called 'Kai's Mind' that shows recordings of his personal activities like workouts, reading sessions, and even early sewing sessions.

Kai Cenat made a secret YouTube channel that he posted on during his break where he's shared his progress learning how to sew, improving his health and speech, and more. 🫶 pic.twitter.com/Q5iCZfikk4

— Complex Pop Culture (@ComplexPop) January 14, 2026

Along with clarifying his future, Kai Cenat also officially announced the launch of his new clothing line, 'Vivet.'

The name 'Vivet' has a profound meaning, originating from the Latin word for 'will live.'

He even spent time in Italy documenting his personal growth and design work, learning the design process, and participating in the sewing and production of the garments.

The first product from the Vivet brand is a journal containing sketches, concepts, failures, and successes.

The Vivet logo is known internally as ET3, which Cenat describes as an infinity symbol and a cross, while the trademark applications for Vivet and ET3 were filed on October 17, 2025.

Although the website is live, the official launch date for the full clothing line has not been announced until January 14, 2026.

Kai Carlo Cenat III, born on December 16, 2001, in Brooklyn, New York City, has made a name for himself as a widely recognized online streamer, YouTuber, and internet personality.

His digital career began with the upload of his first YouTube video on January 13, 2018, which focused on pranks and challenges.

His popularity skyrocketed after he joined the YouTube group AMP (Any Means Possible) and began actively streaming on Twitch in February 2021, presenting engaging gaming and reaction content.

Kai Cenat's achievements on the Twitch platform are remarkable.

In November 2024, he became the first Twitch streamer to surpass 500,000 subscribers during his 'Mafiathon 2' subathon.

This record was broken again in September 2025, when he reached 1,000,000 subscribers during 'Mafiathon 3', making him the most-subscribed streamer in the world at the time.

He has also won numerous prestigious awards, including 'Streamer of the Year' and 'Best Just Chatting Streamer' at the February 2024 Streamer Awards.

In August 2024, Rolling Stone ranked him number one on its '25 Most Influential Creators of 2024' list.

Furthermore, Kai Cenat made history in February 2024 by signing a partnership with Nike, becoming the first streamer to partner with the global sportswear company.

In 2025, he launched 'Streamer University,' an innovative bootcamp aimed at mentoring emerging content creators.