Liputan6.com, Jakarta Biotechnology entrepreneur Bryan Johnson, best known for his extreme anti-aging regimen, 'Blueprint,' has recently been in the public spotlight.
Johnson, now 47, is considering a drastic move regarding the future of his wellness company.
This decision comes amidst his efforts to further explore his personal philosophical mission.
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Johnson has openly called his company a 'troublesome company,' suggesting that managerial burdens are interfering with his primary focus.
He asserts that the motive behind this consideration is not financial, but rather a significant ideological shift, indicating a new priority in his life's journey.
This development aligns with Johnson's announcement last March of the launch of his own philosophical movement, which he calls 'Don't Die.'
This movement centers on the idea of radically extending human life, with an emphasis on longevity and the integration of artificial intelligence.
This move marks a new chapter in Johnson's quest to redefine human existence.
Bryan Johnson's Shift in Business Focus
Bryan Johnson has stated that he is considering closing or selling his company, Blueprint, which focuses on wellness and anti-aging products.
Johnson feels that running the business distracts from his larger philosophical mission, and he doesn't need the financial benefits of the company.
Although The New York Times reported that Blueprint was experiencing financial losses, Johnson denied the claim.
He asserted that the company is currently "break-even," with alternating profitable and losing months.
The decision to consider selling or closing is not based on a financial crisis, but rather a profound ideological shift.
According to Johnson, the existence of a commercial business like Blueprint actually makes people less trusting of his philosophical side.
He is unwilling to trade his spiritual integrity for consumer success, a statement that underscores his commitment to his values.
This shift reflects his current priorities, which are now more focused on developing ideas than on business operations.
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The 'Don't Die' Philosophy and the Vision of Eternity
In March, Bryan Johnson officially announced the launch of his new religion or philosophical movement, "Don't Die."
This movement is deeply rooted in the idea of radically extending human life, with a primary focus on longevity and the integration of artificial intelligence technology.
This is a manifestation of his deep belief in the potential of human existence.
Johnson felt that aligning business responsibilities with his spiritual mission was no longer sustainable, so he chose to separate the two.
He firmly believes that existence is humanity's highest good, and therefore, he sees commercial ventures like Blueprint as a distraction from his primary mission.
The "Don't Die" philosophy is an attempt to realize this vision without being burdened by the demands of business.
Johnson's vision of the future encompasses the belief that the fusion of biology and computing can redefine human existence, potentially even enabling consciousness to exist beyond physical death.
He predicts that as AI advances and the boundaries between biology and computing blur, society's highest aspiration will no longer be wealth or family, but simply eternal existence.
Johnson even has an "AI twin" as a digital backup of his identity, supporting his belief that consciousness can merge with machines for infinite survival.
Blueprint Protocol: Fees and Claims
The 'Project Blueprint' protocol is Bryan Johnson's highly intensive and expensive personal health regimen.
Johnson is known to spend approximately $2 million per year, on this program.
This protocol is designed to slow and even reverse the aging process in his body.
Johnson's daily regimen involves a highly structured range of health aspects.
This includes a strict vegan diet, the daily consumption of over 100 supplements, a regular exercise routine, meticulous sleep optimization, and daily testing that tracks everything.
This monitoring covers health indicators ranging from liver fat to brain function, ensuring every aspect of his body is optimized.
Through this protocol, Johnson claims to have successfully slowed his epigenetic aging.
He even stated that he has achieved biological metrics equivalent to an 18-year-old, despite actually being in his 40s.
The Blueprint company itself sells health products inspired by his regimen, such as a 'longevity mix' drink and a mushroom-based coffee substitute called 'Super Shrooms,' which was originally created at the request of friends.
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Bryan Johnson's Profile
Bryan Johnson is an American entrepreneur, venture capitalist, writer, and author born on August 22, 1977, in Provo, Utah.
He is best known as the founder and former CEO of Braintree, a payment processing company that acquired Venmo in 2012 and was later sold to PayPal for $800 million in 2013.
Johnson personally earned more than $300 million from that sale.Â
Beyond Braintree, Johnson founded Kernel in 2016, a company developing next-generation, non-invasive brain interface technology aimed at monitoring and improving brain function.
He also founded the OS Fund, a $100 million venture capital fund that invests in early-stage science and tech startups working on advanced innovations such as DNA data storage, synthetic biology, and novel proteins.Â
Johnson has gained significant media attention for his ambitious anti-aging project called "Blueprint."
He reportedly spends around $2 million annually on a rigorous regimen involving diet, supplements, medical interventions, and extensive health tracking aimed at reversing biological aging to maintain organ youthfulness.
Educationally, Johnson earned a Bachelor of Arts in International Studies from Brigham Young University in 2003 and an MBA from the University of Chicago Booth School of Business in 2007.