Bad Bunny Will Perform at the Super Bowl LX 2026 Halftime Show!

Liputan6.com, Jakarta Benito Antonio Martínez Ocasio aka Bad Bunny, has been officially announced as the headliner for the Super Bowl LX Halftime Show in 2026.

The NFL, Apple Music and Roc Nation announced Sunday that the Grammy-winning artist will lead the halftime festivities from Levi's Stadium on February 8 in Santa Clara, in the San Francisco Bay Area.

The massive event is scheduled to take place on Sunday, February 8, 2026, at Levi's Stadium in Santa Clara, California.

Bad Bunny's involvement as the headliner for the Super Bowl Halftime Show is a major highlight, since this is the first time a solo Latin artist has headlined the prestigious show.

Breaking: Bad Bunny will headline the 2026 Super Bowl Halftime Show. “What I'm feeling goes beyond myself,” he said. “This is for my people, my culture, and our history.”Story: https://t.co/Ot2oBrYqXc pic.twitter.com/bgEYbkoJg7

— Rolling Stone (@RollingStone) September 29, 2025

Bad Bunny's official announcement as the headliner for the 2026 Super Bowl LX Halftime Show was made on Sunday, September 28, 2025.

The NFL chose halftime of the game between the Dallas Cowboys and Green Bay Packers to share the exciting news with the public.

Prior to the official announcement, Bad Bunny had been dropping hints on social media, posting a photo of himself sitting on a goalpost on the beach.

“What I’m feeling goes beyond myself,” Bad Bunny said in a statement.

“It’s for those who came before me and ran countless yards so I could come in and score a touchdown … this is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”

The post was accompanied by a caption hinting at his involvement in the Apple Music-sponsored halftime showced by Roc Nation, the entertainment company founded by Jay-Z, known for its quality productions.

Apple Music is once again the title sponsor, continuing its support for one of the world's largest and most-watched music events.

Bad Bunny's performance at the 2026 Super Bowl will make significant history.

He will be the first solo Latino artist to headline the Super Bowl Halftime Show, a remarkable achievement for the representation of Latino culture on the global stage.

Although this was his solo headlining debut, Bad Bunny was no stranger to the grand Super Bowl stage, since he previously performed with Jennifer Lopez and J Balvin at the 2020 Super Bowl.

The announcement comes just weeks after Bad Bunny said he excluded the US from his forthcoming world tour due to fears that, as a prominent Latino musician, his fans would be subjected to immigration raids.

“There was the issue of – like, f***ing Ice could be outside [my concert],” he told i-D earlier this month.

“And it’s something that we were talking about and very concerned about.”

Roc Nation and Emmy-winning producer Jesse Collins will serve as co-executive producers of the halftime show. Hamish Hamilton will serve as director.

“We know his dynamic performances, creative vision, and deep connection with fans will deliver the kind of unforgettable experience we’ve come to expect from this iconic cultural moment,” said Jon Barker, SVP of global event production for the NFL.

“His music has not only broken records but has elevated Latin music to the center of pop-culture and we are thrilled to once again partner with the NFL and Roc Nation to deliver this historic performance to millions of fans worldwide,” said Oliver Schusser, the vice-president of Apple Music and Beats.

At 31 years old, Bad Bunny has several achievements include 10 Grammy nominations and three wins, including Best Latin Pop or Urban Album and Best Urban Music Album.

His Grammy wins, for albums like YHLQMDLG, El Último Tour Del Mundo, and Un Verano Sin Ti, demonstrate the consistency and quality of his internationally recognized work.

Before the official announcement, Bad Bunny had hinted on X (formerly Twitter) that he would only perform one date in the United States.

This referenced his upcoming world tour, "Debí Tirar Más Fotos," a song that touches on the reality of many Puerto Ricans who have had to emigrate in search of a better life.