Group 7 TikTok: Uncovering the Viral Phenomenon Started by Singer Sophia James

Liputan6.com, Jakarta A new viral trend on the TikTok platform, known as "Group," has becomes the internet main attention.

In fact, the new TikTok trend makes social media users hoping to secure a coveted spot in the exclusive “group 7.”

The "what is group 7" trend began with a musician's initiative to understand how the TikTok algorithm works and promote his work.

As a result, a virtual community spontaneously formed, creating an inside joke that spread far and wide.

The success of this trend demonstrates how creativity and an understanding of algorithms can be leveraged to achieve massive reach.

So, how exactly did "Group 7" come about, and why has it become so popular among TikTok users?

The "Group 7" trend was first madeby musician Sophia James, who used her TikTok account (@sophiajamesmusic) as an experiment.

On October 17th, Sophia began a series of video uploads specifically designed to test the platform's algorithm.

In her experiment, Sophia James uploaded seven videos in sequence, each featuring her original song "So Unfair."

The goal was to see which video would be pushed the most by the TikTok algorithm to users' "For You Page" (FYP).

Sophia then began categorizing her audience into "groups" based on which videos appeared on their FYP.

For example, if a user viewed her fourth video, they would automatically be designated as part of "Group 4."

Unexpectedly, the seventh video in the series exploded and went viral.

This video surpassed 8.5 million views in just a few days, far surpassing all other videos in Sophia James's experimental series.

In the video, Sophia greets viewers with the phrase, "If you're watching this video, you're in Group 7... welcome!"

After Sophia James's seventh video went viral, TikTok users began identifying themselves as part of "Group 7."

Although "Group 7" has no official meaning or structure, the phenomenon created a kind of trend among internet users.

Many users treated "Group 7" as an inside joke or even a badge of honor.

This prompted other content creators to join in, creating videos themed around "Group 7 energy," holding mock "Group 7 orientations," and even pretending to compete with members of "Groups 4, 5, and 6."

This trend also proved to be a highly effective marketing strategy for Sophia James's song, "So Unfair." The song was featured in all seven of her experimental videos, indirectly gaining massive exposure.

Besides the regular internet users, the popularity of "Group 7" has grown with the participation of various public figures.

Influencers, well-known brands, and even celebrities like Barbara Corcoran, Naomi Osaka, and even the official Kansas City Chiefs account have joined in on the joke.

"Group 7" trend is different from the also-viral "6-7" trend despite the nearly same name.

The "6-7" trend on TikTok originated from the rap song "Doot Doot (6 7)" and is often associated with Gen Alpha.