Beyoncé Releases Holiday Merchandise: From 'Blue Ivy Management' to a Special Advent Calendar

Liputan6.com, Jakarta Global music icon Beyoncé is once again delighting her fans with the launch of her latest holiday merchandise collection in November 2025.

This exclusive collection not only celebrates the spirit of the holiday season but also draws inspiration from her phenomenal latest album, "COWBOY CARTER."

A variety of eye-catching items, from apparel to accessories, are designed with a touch of humor and references familiar to the BeyHive, the name for Beyoncé's loyal fans.

The official launch took place on Wednesday, November 5, 2025, via an update to Beyoncé's official website.

One of the highlights of the collection is Beyoncé's 25th Anniversary Advent Calendar, which celebrates her career journey from 2000 to 2025.

SHOP BEYONCÉ HOLIDAY MERCH!!! pic.twitter.com/077YHHBlrx

— onii ☆▷ (@__Onixivy_) November 5, 2025

One of the most eye-catching items in Beyoncé's holiday merchandise collection is a hoodie and jersey emblazoned with the words "Blue Ivy Management."

These items playfully reference a long-running joke among fans, which considers Blue Ivy to be her mother's unofficial manager.

The black zippered hoodie features the name "Blue Ivy" on the front and the word "Management" written in red on the back.

The maroon jersey, meanwhile, features a similar design, but with the word "Management" placed beneath a sketch of a horse wearing a Santa hat.

"Beyoncé's new merch drop features playful nods to the ongoing joke that Blue Ivy is her manager," said Malcolm Trapp of Rap-Up.

The joke stems from an incident at the 2018 Grammy Awards when Blue Ivy was seen gesturing to her mother.

Blue Ivy herself has acknowledged the joke, even giving a thumbs-up to a fan holding a "We Love U Manager Blue" sign during the "Cowboy Carter Tour."

Beyoncé's holiday collection also features a unique "Sleighyoncé" hoodie and t-shirt.

The design on the t-shirt features an illustration of Beyoncé riding in a red car, similar to the ones often seen during the "Cowboy Carter Tour," but this time pulled by reindeer.

These items combine the aesthetic of the "COWBOY CARTER" album with a cheerful holiday theme, creating an engaging combination.

"Among the other items available to shop via Beyoncé's website are a 'Sleighyoncé' hoodie and t-shirt, the latter of which features an illustration of her riding in a red car similar to the one seen throughout the 'Cowboy Carter Tour,'" reports Rap-Up.

In addition to clothing, the collection also includes a festive red and white "Been Cozy" robe.

This robe is a nod to the song "Cozy" from her 2022 album "Renaissance," offering comfort and signature Beyoncé style.

Furthermore, Beyoncé's holiday merchandise collection also includes a 252-piece "Attack of the 400 Ft. Cowboy" puzzle, adding a fun element.

There's also a Rumi-themed t-shirt designed specifically for children, demonstrating Beyoncé's attention to fans of all ages.

These items showcase the diversity of the collection, ensuring there's something for every fan.

From comfortable clothing to unique collectibles, Beyoncé ensures her holiday collection offers a complete and satisfying shopping experience.

Fans interested in purchasing Beyoncé's holiday merchandise collection can pre-order through her official website.

Shipping for these pre-orders is expected to begin on December 12, 2025.

"Pre-orders are expected to ship on December 12, which hopefully means fans will receive their items right in time for Christmas," Rap-Up explained.

One of the most special items in the collection is Beyoncé's 25th Anniversary Advent Calendar.

This collector's edition calendar is designed to celebrate Beyoncé's illustrious quarter-century music career, from 2000 to 2025.

The calendar features 24 unique, high-quality figures representing the most memorable moments in Beyoncé's career.

Each figure is made of high-quality, durable acrylic, approximately 3mm to 4mm thick, and features a small circle at the top so it can be used as a keychain or holiday ornament.

"Celebrate a quarter-century of a music icon with the Beyoncé 25th Anniversary Advent Calendar," the product description reads.

The calendar comes in an elegant deep purple box with "BEYONCÉ ADVENT CALENDAR" in gold lettering, adorned with festive details like candy canes, stars, and tiny reindeer.

This is a must-have for collectors and die-hard fans who want to commemorate every phase of the star's career.