“The Second Decision” LeBron James: Hennessy Collaboration

Liputan6.com, Jakarta In October 2025, basketball superstar LeBron James returned to the public spotlight with an announcement he dubbed "The Second Decision" that sparked speculation among fans and the media about the future of his career.

However, the anticipated surprise turned out to be part of Hennessy's latest advertising campaign, which was a continuation of the collaboration between LeBron James and luxury cognac brand Hennessy, which began in 2024.

Through "The Second Decision," they launched a specially designed, limited-edition Hennessy V.S.O.P.

In fact, the campaign also confirmed that LeBron James would continue playing into his 23rd season.

The Decision has been made. Cheers to year 23.@KingJames #HennessyxLeBron #TheSecondDecision #HennessyVSOP pic.twitter.com/WnXMZTiEPS

— Hennessy (@Hennessy) October 7, 2025

The "The Second Decision" campaign launched by Hennessy and LeBron James in October 2025 captured global attention since it remind the public of LeBron James's "The Decision" in 2010, when he announced his highly controversial move to the Miami Heat.

Before the official announcement, LeBron James himself teased fans on social media, calling it "the decision of all decisions."

This made various speculations, including a possible retirement announcement from basketball or even another major decision made by the NBA superstar.

However, the hopes of fans expecting a major announcement regarding LeBron James' career were gone because "The Second Decision" revealed to be his collaboration with Hennessy, not a personal announcement about the star's future.

The ad also confirms that LeBron James will be playing in his 23rd NBA season, with the message "cheers to year 23."

As the centerpiece of the campaign, Hennessy and LeBron James officially introduce the Hennessy V.S.O.P Limited Edition.

This limited-edition cognac is designed to celebrate the craft, community, and legacy that has been built.

The limited-edition bottle features a striking design in bright orange, inspired by LeBron James' signature "coronation" gesture, which symbolizes excellence, leadership, and empowerment.

The bottle design is also had new details, featuring LeBron James' name.

Furthermore, Hennessy's iconic Bras Armé emblem is reimagined, now harmoniously intertwined with the signature crown and arms of "King James."

The Hennessy V.S.O.P Limited Edition by LeBron James will be available in select markets worldwide starting October 2025.

Specifically, in Australia, the product is expected to launch on November 1, 2025, with an estimated price of approximately AUD $129.99. 

Following LeBron James' announcement of "The Second Decision," which turned out to be the superstar's collaboration with Hennessy, Lakers coach JJ Redick spoke to reporters on Tuesday night, delivering a simple message.

"You guys are idiots," Redick told the media gathered around him.

"We all knew it was an ad, right? Nobody was freaking out."

The internet sensation James created also received a response from fellow athletes.

“He loves to do that type of stuff,” small forward Rui Hachimura said.

shooting guard Austin Reaves, revealed that non-league pals were befuddled by the maneuver.

“I got a couple calls, like, ‘What is this?’” Reaves said.

James currently has one year and $52.6 million remaining on his current contract with Los Angeles, after failing to reach an agreement with the Lakers this summer on a potential one-plus-one deal.